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The Boom In Online Grocery Shopping Amid COVID-19

2021-03-12 11:17   Fashion, Home & Garden   Kannur   46 views
Location: Kannur
Price: Free Negotiable

These days, online shopping sites have become the go-to destination for almost everything, from groceries to electronics and furniture. And, with the occurrence of the widespread pandemic caused by COVID-19, online shopping experienced a sudden surge. Part of the reason for this rise was that people stopped going out due to lockdowns and the fear of getting infected. Consequently, e-commerce companies started adding groceries to their catalogues. Besides, existing online grocery stores expanded further with the increased demand for daily essentials being available online. There is much more on why online retailers extended online groceries, especially during the pandemic. COVID-19 substantially affected the way we live by compelling us to stay indoors for months. Moreover, work from home become more prevalent than it was before. As a result, consumers began approaching online stores for groceries instead of visiting their nearest supermarkets. On the other hand, online supermarkets became more extensive than ever. Further, these stores made shopping online for groceries, just as convenient as buying other commonly accessible online products like electronics. Based on the customer's convenience, a list of payment methods, including cash on delivery, was made available. Apart from that, a customer-friendly return and refund policy was implemented by these online grocery stores. Considering all these factors, the customer base as well as their spending limits on online groceries improved significantly leading to the rise in online grocery shopping. During the lockdowns due to COVID-19, online grocery stores saw a spike in terms of new customer acquisition. And, with the boost in customer's preference to online groceries over local stores, the customer retention also increased. Further, even after lockdowns, the trends remained the same. The growth is predicted to be maintained post covid as consumers seem to like the switch from conventional supermarkets to online grocery stores. Another reason, promoting customer growth and retention is thought to be the discounts given out by online grocers, thus providing shoppers with the best deals. Moreover, consumers who depended on their nearest brick and mortar stores for shopping showed interest in online shopping, mainly because of the assurance in quality and satisfactory shopping experience. Such users made the switch probably because of the pandemic, but are expected to stick on to online grocery shopping just like the other users. To be precise, online grocery shopping has been existing for quite a long time. However, the circumstance for the right boost never occurred until a pandemic, in the form of COVID-19 hit the world. The coronavirus disease, a highly infectious disease required staying at home and maintaining social distancing as well as preventing physical contacts when going out, to bring it under control. Further, cities got shut down hence closing down almost every businesses. As a result, people shifted to online groceries for their day-to-day essentials since it was the perfect choice to limit physical contacts. This, considerably gave the stimulation online grocery shopping always needed, thus inducing customer growth. Besides, it is anticipated that shoppers will be into online groceries even long after the pandemic.

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